After repeated badgering from my son, a millennial, I'm coming to terms with how out of touch I was, and our generation is, with green practices. Sure, we tell ourselves that we are well-educated in the inner-workings of ‘the global green; but often we lack the scope over current issues and cumulative impacts. My son introduced me to the idea of bounded rationality, which argues people only concern themselves with things temporally and spatially close to them, and interaction with issues/concepts decreases as time into the future increases or space away from the issue increases. Our collective conversations, coupled with his green-sector expertise, brought me to the revelation about how sustainability thinking is so important in the workplace and our day-to-day operations here at Serre Financial. The idea that building sustainability thinking into our practice, can reach huge environmental benefits while unlocking economic opportunities...read more..